News, ideas and insight.

Your Brand Color: Keep it Looking Healthy.

Ah, the pre-work, pre-dawn, and always pre-desire-to-get-out-of-bed workout. The alarm clock immediately triggers that internal struggle. Do I drag my feet onto the cold floor, or do I convince myself that I’ll make it up some time during the day…or perhaps that I deserve a day off? Fortunately, the importance of staying healthy and shedding …

Operation Fortitude And Other Stories

What’s the most effective presentation you’ve ever seen? Take your time. While you search for an answer, I will share one of mine: the presentation was given at a global partner conference organized by an Electric Pen technology client. Many presenters snag on the tripwire of overly relying on facts, figures and other mind-numbing details. …

How To Avoid Death By PowerPoint

Does this seem familiar? You’re attending a one-hour presentation and the presenter has a computer full of PowerPoint slides, each filled with bulleted content in 10-point type. Even when squinting, you can’t read the words. Plus the presenter, who’s staring at the screen, is reading his presentation from the slides. You start looking for the …

‘Agreement Path’ To Client Buy-In

It was perhaps the most nail-biting meeting I’ve ever attended. Although it happened more than a decade ago, I still recall that sinking feeling when I realized a partner of one of our law firm clients was about to scuttle a marketing assignment we were working on, aimed at differentiating his firm from the competition. …

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