Blog Archive

Category / Strategy

How To Avoid Death By PowerPoint

Does this seem familiar? You’re attending a one-hour presentation and the presenter has a computer full of PowerPoint slides, each filled with bulleted content in 10-point type. Even when squinting, you can’t read the words. Plus the presenter, who’s staring at the screen, is reading his presentation from the slides. You start looking for the …

‘Agreement Path’ To Client Buy-In

It was perhaps the most nail-biting meeting I’ve ever attended. Although it happened more than a decade ago, I still recall that sinking feeling when I realized a partner of one of our law firm clients was about to scuttle a marketing assignment we were working on, aimed at differentiating his firm from the competition. …

LAW & LITIGATION: Ways To Make Your Law Firm Stand Out From The Crowd

Ask most law firms what makes them different from competitors, and you’ll likely hear something along these lines: extensive experience, excellent results, highest quality service. But because virtually all firms try to differentiate themselves in this same vague way, their efforts to set themselves apart almost always fall short. Differentiation results from identifying and filling …

Five Steps To Keep Marketing Projects Within Budget

The victim of a weak economy, marketing budgets at many professional services firms (and elsewhere) have tightened. Some have even shrunk. Yet in today’s highly competitive marketplace, firms still must market themselves through such tools as websites, branding, announcements and holiday cards. Here are five suggestions from Electric Pen to help your firm develop effective marketing …