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Seven Killer Moves to Up Your Tradeshow Game

The tram doors parted. A blast of hot, humid air greeted me as I stepped out of the super-chilled car into the bright Atlanta daylight. Far from home, I was here on a mission: to get my jetlagged body and brain to a tradeshow event for which Electric Pen had created the branding. Ultimately, I was …

How To Avoid Death By PowerPoint

Does this seem familiar? You’re attending a one-hour presentation and the presenter has a computer full of PowerPoint slides, each filled with bulleted content in 10-point type. Even when squinting, you can’t read the words. Plus the presenter, who’s staring at the screen, is reading his presentation from the slides. You start looking for the …

‘Agreement Path’ To Client Buy-In

It was perhaps the most nail-biting meeting I’ve ever attended. Although it happened more than a decade ago, I still recall that sinking feeling when I realized a partner of one of our law firm clients was about to scuttle a marketing assignment we were working on, aimed at differentiating his firm from the competition. …

LAW & LITIGATION: Ways To Make Your Law Firm Stand Out From The Crowd

Ask most law firms what makes them different from competitors, and you’ll likely hear something along these lines: extensive experience, excellent results, highest quality service. But because virtually all firms try to differentiate themselves in this same vague way, their efforts to set themselves apart almost always fall short. Differentiation results from identifying and filling …

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