When is it Time to Rebrand?

By Electric Pen

The other day I walked into our office, and my desk was gone. Not gone-gone, just not where it usually was. In fact, everyone’s desk—except Steven’s—was in a different place. Due to a burst of inspiration and the collective need for a new agency vibe, the whole team worked together to transform our space. They …

Explore
Fruit and Snacks

Every Monday afternoon, a cheerful man appears at Electric Pen with a large paper bag filled with organic fruit. This week, he brought us pale green apples that, when sliced open, were bright pink. They are called pearl apples, and the man described them as having hints of raspberry. We were intrigued. The bearer of …

Explore

It seemed like nothing went right that morning.  A delayed airport shuttle and extra-long security lines furthered the exhaustion I felt after attending an intense three-day conference. All I wanted was to get home, but that would have to wait. I missed my flight. As a small business owner, traveling is part of my job. …

Explore

Without a doubt, Generation Z—loosely those born between 1997 and 2010—is more open-minded than any generation before them. They are far more tolerant of individual differences and preferences, celebrating the human spectrum in all its variations. They are racially and sexually diverse, extremely socially conscious, and hypersensitive to equality. Rejecting gender categories and reserving judgment, …

Explore
Load more posts ➞