Show Your Local Businesses Some Love

By Electric Pen
June 11, 2020

 

When the quarantine began, our neighbor Michael dropped off homemade cinnamon rolls that we ate while still warm, the sugar glaze gooey and comforting. Such gestures of unsolicited kindness may seem small, but they make a big difference. As we show compassion to the people around us, we also look for ways to support local businesses as they struggle to stay afloat. Here are a few ideas to do so:

Give a shout out. Post a glowing review for your favorite business. Positive Google reviews, for example, can bring much value to a small company. They increase consumer trust and help boost a company’s local search ranking, making it easier for customers to find them. Writing a Google review is simple. Just follow these three steps:

  1. Type the business name in the search bar
  2. On the Google knowledge panel (the right-hand sidebar that comes up), click on “Write a Review.”
  3. Rate it, review it if you wish, and then post!

Say “no, thank you” to a refund. That concert you bought tickets for was canceled. Same for that show you’d been waiting to see. Instead of asking for a refund, consider writing the tickets off as a donation to the arts.

Continue to pay the people you typically pay. Your hairstylist, your child’s music teacher—you miss them—but you can still pay them! You can also schedule an appointment for a later time. This may reduce some of their anxiety as they know work is on the horizon. If you book out future dates, ask about paying in advance. Payment-sharing apps such as Venmo provide you with secure, zero-contact forms of money transfer.

Shop online—locally—and use curbside pick-up. While brick-and-mortars are closed, most businesses can fulfill orders by mail, and many now offer curbside delivery. Check to see if your regular go-to spots have new services. My favorite clothing boutique now sews and sells face masks.

Purchase gift cards. Consider a gift certificate—it’s a quick way to give a business some much-needed cash. 

Tip like you mean it. Your grocery delivery driver and restaurant food handler are going through significant risks to help feed you and your community. As they are probably working less, the tips you provide have an impact. If you can, leave gratuity that is worthy of their efforts.

Don’t make saying, “I support local businesses” feel like an empty phrase. Keep in mind that our contributions can be game-changers for local shops right now.

It’s likely your digital presentation is now your number one communication tool.

To WOW your audience and incite action, you must show your best work. A customized presentation can make your information clear and concise while holding the interest of those who may have other distractions. If you need a simple deck (12 pages or less), we can build or up-level one. We’ll use images, a striking color palette, stylish typography, and design elements to create something that people will remember.

A postcard mailer needs to align with the design of your website, social media, and other marketing materials.

Your customers should be able to look at it and immediately recognize your business, and not confuse it with another similar one. We will design your custom postcard mailer to complement your brand so that recipients can quickly identify your business and keep your company and offer top of mind.

Do you need help reinventing your social media presence to move forward and stay relevant in this new business landscape?

We’ll perform a social media audit to see what’s working for you and what can be improved upon. We will create graphics to unify your look across three platforms, including cover and profile images, aligning your social media with your overall brand. A cohesive look enables people to quickly identify your business and keep you top of mind.

If you are spending time to craft and send out emails to your customers, let’s make it worth it!

While your content is certainly valuable, without a strong email design, it simply won’t be read. The design element is what allows your customers to navigate the content the way you intend, catch their attention, and entice them to keep reading. We will build your email template to enhance your message and readability with a professional, responsive design compatible with all mobile devices and many email platforms.