What is branding, anyway? To start with, it’s a meaningful and authentic story about who you are and what you do. A strong and consistent brand story is the foundation on which every successful business is built. And at Electric Pen, we can help you lay the first stone.

We’ll uncover what makes you special, what differentiates you from the competition and how your message can stand out from the rest. We’ll help you define your target audience and create a story that feels true to your brand, resonates with your audience and supports your business objectives.


Delivering a consistent brand strategy starts with getting really well acquainted. So we’ll get together with you a lot to find out everything we can about your business, your market landscape, your competitors and your target audience. We’ll drill down to the very core of how people see you now — and how you want them to see you moving forward.


Once Discovery is complete we’ll develop a brand strategy that’s uniquely yours, one that’s aligned with your goals, values and personality. We’ll make recommendations for the most effective framework for telling your brand story consistently and authentically, which can include elements like:

  • Target segment statements
  • Target audience profiles
  • Pillar statements
  • Positioning statement
  • Key client pain points
  • Key client benefit statements
  • Short and long form company statement
  • Messaging matrix
  • Voice and tone statement and descriptive words


Once we’ve developed a branding strategy that you and your team can fully embrace, our design team will move into interpreting your brand story in a visual way. This may include:

  • Archetype assessment
  • Brandmark / logo development
  • Visual brand language including color palette and fonts
  • Thematic mood board
  • Supporting graphical elements
  • Photography and imagery style
  • Brand user’s guide: A concise document reference materials for the visual system, such as font and color specifications and logo guidelines
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