Developing a strong, meaningful, and authentic brand story—and delivering it consistently—is the foundation upon which every successful business is built. We can help you lay that first stone. We’ll uncover what makes you special, what differentiates you from the competition and how your message can stand out among the rest. We’ll define your target audience in order to create a story that resonates with them. We’ll help you tell your story in a way that feels true to your brand while also supporting your business objectives.


The first step involves our team really getting to know your business, your market landscape, your competitors and your target audience. This involves meeting with your team, conducting thorough research and really drilling down to the core of how people see you now and how you want them to see you moving forward.


Once the discovery is complete, we will develop a brand strategy unique to your brand and aligned with your goals. We’ll make recommendations for the most effective approach and build a messaging framework that provides constancy and authentically tells your brand story.


After we have developed your brand strategy, our design team will move into interpreting your brand story in a visual way. This may include:

  • Target segment statements
  • Target audience profiles
  • Pillar statements
  • Positioning statement
  • Key client pain points
  • Key client benefit statements
  • Short and long form company statement
  • Messaging matrix
  • Voice and tone statement and descriptive words
  • Archetype assessment
  • Brandmark / logo development
  • Visual brand language including color palette and fonts
  • Thematic mood board
  • Supporting graphical elements
  • Photography and imagery style
  • Brand user’s guide: Concise document showing and providing reference materials for the visual system such as font and color specifications, and logo guidelines
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