Infographics, customer journey maps, and storyboarding are compelling ways to communicate and transform written ideas into visuals that engage and inspire an audience. These visuals help your clients understand customer experiences via multiple touchpoints with your brand. From existing content and to new narratives with inventive design, we can provide a range of support for your infographic and journey mapping needs including static, animated, and interactive deliverables.

By combining a creative storyline, captivating visuals, and a seamless process, Electric Pen is ready to find exciting solutions to your infographics and customer journey mapping needs. Our design approach is tailored to meet your specific budgets, timelines, and deliverables. And the best part is that the process provides “Dramatic results without the drama”. That means powerful creative work delivered with a more attentive level of service and collaboration.

Discovery

The first step involves our team really getting to know your business, your brand, your industry, your competitive landscape and your audience. This involves thorough research supported by meetings with your team to assess goals and objectives.

Strategy

Once the discovery is complete, we will develop a design strategy unique to your brand. We’ll recommend different approaches, allowing you to choose the one that feels the most authentic to your brand and the story you want to tell. Once an approach is chosen, we’ll build a strategy around it.

Design

After we’ve nailed down and developed a strategy, our design team will move into interpreting your content/messaging in a visual way. Services may include:

  • Storyboarding
  • Concepting
  • Content Creation
  • Asset Creation
  • Infographics
  • Customer Journey Maps
  • Animation Support
  • Graphic Builds
  • Animation Support
  • Stock Photography Sourcing
  • Custom Photography
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