Infographics, customer journey maps and storyboards help transform written ideas into visuals that can engage and inspire an audience. More and more, they are being relied upon as compelling ways to reach consumers at touchpoints with a brand.
From polishing existing content to developing new narratives, Electric Pen can provide a wide range of support for your infographic and journey-mapping needs. We bring a fresh, creative approach to visual storytelling that can be applied to static, animated or interactive deliverables. And we always tailor our approach to your specific budget and timeline — all delivered with a highly attentive level of service and collaboration.
The first step of the process involves us really getting to know your business, your brand, your industry, your competitive landscape and your audience. We’ll meet with you repeatedly to assess your goals and objectives.
Once Discovery is complete, we’ll develop a design strategy that’s uniquely tailored to your brand. Often we’ll offer several different approaches, enabling you to choose the one that feels the most authentic to your brand and the story you want to tell. Once an approach is chosen, we’ll build a strategy around it.
After we’ve nailed down the strategy, our design team will move into interpreting your content in a visual way, with services that may include:
Customer Journey Maps
Stock Photography Sourcing