Even in the digital age, there’s nothing like a tradeshow to attract new prospects to your brand. But first you have to get their attention, and that’s where we come in. At Electric Pen, we build engaging tradeshow booths that drive foot traffic and draw the audience in.

Whether you need a new, custom-designed booth or some tailored brand elements to support an existing one, we’ll create a tradeshow experience that makes a lasting impression and generates real leads. In the final phase of the process we’ll work closely with your production vendor and booth manufacturer, preparing all the files that are necessary for flawless execution.

Discovery

The first step of the process involves us really getting to know your business, your brand, your industry, your competitive landscape and your audience. We’ll meet with you repeatedly to assess your goals and objectives.

Strategy

Once Discovery is complete, we will develop a booth design strategy that’s unique to your brand. We’ll refine your messaging and recommend tactics for how it can be used to greatest effect throughout your booth design.

Design

After we’ve developed your booth design strategy, our design team will move into transforming your content into a compelling audience experience. This may include:

Mapping out booth panels and identifying key messages for application
Creation of non-visual theme/hook approaches for booth concepts
Creation of mood boards demonstrating approach for look and feel
Rolling out design direction to the entire booth at full size
Banner stands
Supporting print materials
Furniture recommendations and sourcing
Custom or stock photography

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