Lynwood Honda, a Seattle car dealership owned by members of the Nelson family, approached us to design a commemorative logo that celebrates the 95 years the Nelson family has been in the automotive industry.
We did an extensive exploration into different concepts and approaches to the 95 year logo, drawing inspiration from things like tires, tread marks and other car-themed shapes. We ultimately landed on a concept that combined a hand-crafted mark with a typeface that aligned to the auto industry and worked well in embroidered applications.
The result of our efforts was a custom logo mark that felt authentic to the Nelson Chevrolet brand and served as a point of pride for the family as they celebrated this historic milestone.