Lynnwood Honda

Lynwood Honda, a Seattle car dealership owned by members of the Nelson family, approached us to design a commemorative logo that celebrates the 95 years the Nelson family has been in the automotive industry.

  • Logo Design


We did an extensive exploration into different concepts and approaches to the 95 year logo, drawing inspiration from things like tires, tread marks and other car-themed shapes. We ultimately landed on a concept that combined a hand-crafted mark with a typeface that aligned to the auto industry and worked well in embroidered applications.

Dramatic Results

The result of our efforts was a custom logo mark that felt authentic to the Nelson Chevrolet brand and served as a point of pride for the family as they celebrated this historic milestone.