Shape Material Removal

SHAPE Technologies Group, a pioneer in waterjet technology, had a vision to combine three of their brands into one parent company that could serve all of their customer’s material removal needs. They needed our help defining the visual identity of SHAPE Material Removal and extending that same look and feel through to the three brands.

  • Brand Strategy
  • Visual Identity
  • Brand Guidelines
  • Print Collateral
  • Custom Illustration


To better tell the story of SHAPE Material Removal, we created graphic illustrations and custom icons that could stand on their own without a lot of copy. These visual assets shared the look and feel of the new SMR brand and reinforced a complete brand identity combining scientific approach with all-encompassing customer service.

Dramatic Results

The result of our eorts was a holistically branded set of logos, assets and print materials that SHAPE Material Removal could use to launch their new brand and a visual identity that felt authentic to the brand’s core mission of providing their customers with cutting edge waterjet technology and the benefits of three companies in one.