Graphic design is most successful when there is a strong brand strategy behind it. We’ve always been a branding agency. And with our marketing service offering, we can provide the next step for our clients. Branding is who you are. Marketing is how you generate awareness.
Marketing services at Electric Pen are driven by a threefold purpose: to achieve defined business objectives, enhance your brand, and meet client/customer needs. Our process to accomplish this involves:
Marketing Strategy. This initial phase involves collaborative research and analysis to understand your challenges and goals and provide a framework that communicates the value of what you offer.
Marketing Plan. Here, we recommend tactics for how your message can be conveyed effectively through specific campaigns, content, and channels.
Implementation. Tactics are put into play. Our business-building initiatives span many deliverables, including social media, mobile, email, web, print, out-of-home, and direct mail.
The result is a marketing campaign devised to deliver maximum benefit, traction, and relevance to your client/customer.
To WOW your audience and incite action, you must show your best work. A customized presentation can make your information clear and concise while holding the interest of those who may have other distractions. If you need a simple deck (12 pages or less), we can build or up-level one. We’ll use images, a striking color palette, stylish typography, and design elements to create something that people will remember.
Your customers should be able to look at it and immediately recognize your business, and not confuse it with another similar one. We will design your custom postcard mailer to complement your brand so that recipients can quickly identify your business and keep your company and offer top of mind.
We’ll perform a social media audit to see what’s working for you and what can be improved upon. We will create graphics to unify your look across three platforms, including cover and profile images, aligning your social media with your overall brand. A cohesive look enables people to quickly identify your business and keep you top of mind.
While your content is certainly valuable, without a strong email design, it simply won’t be read. The design element is what allows your customers to navigate the content the way you intend, catch their attention, and entice them to keep reading. We will build your email template to enhance your message and readability with a professional, responsive design compatible with all mobile devices and many email platforms.