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Insights.

Questions you have asked and things we are pondering.

Using Creativity to Engage Virtual Teams

One of my favorite experiences as a creative leader involved teaching psychologists and mental health experts how to engage resistant clients using artistic self-expression techniques. As people settled into their seats in the classroom or conference room, I’d always notice someone with that “Go ahead and try to teach me something I don’t already know”...

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Website Design for the Future

When I bought my first car (a ‘97 Buick LeSabre—quite a boat), I thought my transportation expenses were over. Maybe a little for gas, change a filter now and then…but boy was I wrong. The salty, icy, wintry roads of Wisconsin ensured I was caring for my car regularly, keeping an eye on its condition...

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Benefits of Video Marketing

To get to the benefits of video marketing, we have to take a quick detour through board games: one of my best friends is a fellow board game enthusiast, and she recently converted her personal TikTok account into a board game review account. Due to TikTok’s For You page algorithm, it only took one or...

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What Is Information Architecture?

When it comes to your website, the last thing you want is for a user to get to your site and leave out of frustration. This happens all the time with websites that are poorly designed, and users have a bad experience, which we call “bad UX.” Most of us have had these experiences in...

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Show Your Local Businesses Some Love

As we show compassion to the people around us, we also look for ways to support local businesses as they struggle to stay afloat. Here are a few ideas to do so:

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