When I bought my first car (a ‘97 Buick LeSabre—quite a boat), I thought my transportation expenses were over. Maybe a little for gas, change a filter now and then…but boy was I wrong. The salty, icy, wintry roads of Wisconsin ensured I was caring for my car regularly, keeping an eye on its condition...

Because so many company emails get lost in the clatter of Christmas and New Year greetings, we decided to wait a bit and celebrate one of the lesser-known holidays—Groundhog Day! Our goal was to take advantage of this quieter day to “surprise and delight” our clients, friends, and followers. Low on budget but big on...

To get to the benefits of video marketing, we have to take a quick detour through board games: one of my best friends is a fellow board game enthusiast, and she recently converted her personal TikTok account into a board game review account. Due to TikTok’s For You page algorithm, it only took one or...

When it comes to your website, the last thing you want is for a user to get to your site and leave out of frustration. This happens all the time with websites that are poorly designed, and users have a bad experience, which we call “bad UX.” Most of us have had these experiences in...