Because so many company emails get lost in the clatter of Christmas and New Year greetings, we decided to wait a bit and celebrate one of the lesser-known holidays—Groundhog Day! Our goal was to take advantage of this quieter day to “surprise and delight” our clients, friends, and followers.
Low on budget but big on imagination, our team came up with a digital greeting video that highlighted our in-house talent and showed our sense of humor. Playing on correlation between Punxsutawney Phil’s den behavior and the continuation of quarantine during the global epidemic of Covid-19, we took an optimistic look toward new opportunities and hope for the future.
Take a look!
By Steffanie Lorig, Creative Director