Your website is the heart of your brand’s public expression, and the one place most likely to be visited by your target audiences. At Electric Pen, we live and breathe website design. Whether you need a simple refresh or a complete redesign, we provide services ranging from professional mockups to responsive website design and expert UI programming.

Our team of brand strategists and designers combine marketing, design and development services to build intuitive, engaging, customized websites that get your message across and achieve your defined objectives.

Discovery

The first step of the process involves us really getting to know your business, your brand, your industry, your competitive landscape and your audience. We’ll meet with you repeatedly to assess your goals and objectives.

Strategy

Once Discovery is complete, we will develop a web strategy that is uniquely yours. We’ll hone your messaging, establish a communications hierarchy for it, and, using our UX expertise, recommend tactics for how to capture and hold your audience’s attention.

Design

After we’ve developed your website strategy, our design team will move into interpreting your website content in a visual way. This may include:

  • White boarding sessions
  • Photography/video plan
  • Site information architecture
  • Site map and navigation structure
  • Mood board for look and feel
  • User personas and prototype user flows
  • Responsive scaling/breakpoints for mobile, tablet, and desktop
  • Website wireframes
  • Fully designed website pages
  • Redlined documents for development
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