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Creating a powerful script for a supporting role


  • Presentation Design
  • Instructional Video

DocuSign wanted a visual and interactive way to explain how it connects with customers at crucial points in the customer journey. The video would be used in various capacities, including onboarding of its sales and Customer Success employees as well as external partners. Aligning to very strict brand guidelines, the challenge was to take a complex story and simplify it, something DocuSign previously tried but was unable to do.

Electric Pen pulled together the abstract concepts to write a video narration and created animations to make the information engaging, memorable, and easy to understand. The finished video was showcased at DocuSign’s Global Kick-off, where employees from around the world gathered to celebrate the upcoming fiscal year.


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