Elevating the Fusion Experience
Kâu Ba
- Branding
- Website Design
The Problem
Located in Houston, the renowned Kâu Ba restaurant delighted patrons with its exceptional Vietnamese-Cajun fusion cuisine and exquisite artisanal cocktails. However, they faced challenges with an outdated website, an underwhelming user experience, and a disjointed brand identity that failed to represent the lively personality of their retail space.
Problem Solved!
In response to the ever-changing digital landscape, Kâu Ba recognized the need for a comprehensive digital transformation. They sought our expertise to upgrade their outdated website, revamp their SEO strategies, and create a seamless and impactful brand experience. Our thorough analysis revealed the shortcomings of their existing site, which lacked user engagement, suffered from a confusing layout, and failed to inform their hungry diners effectively.
Our mission? To bring their brand to life and make it shine across their website, social media platforms, and even their drool-worthy food photography guidelines. We wanted to capture the essence of their unique and vibrant personality, all wrapped up in their unofficial mantra: “Weird is the side-effect of awesome.” Armed with a carefully crafted visual identity and messaging strategy, we set out to propel brand recognition with their diners, leaving an impression so lasting it would be imprinted on their taste buds and etched in their memories with a digital transformation that’s anything but ordinary!
