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Altering the laws of perception

Maxwell Graham

  • Marketing
  • Branding
  • Website Design

The Challenge

Maxwell Graham, a personal injury law firm, advocates for victims of accidents caused by the negligence of others. Providing expertise in wrongful death and traumatic brain injury cases, its attorneys combine superior skills and experience with a compassionate approach that helps relieve the stress of an extremely complicated process. Maxwell Graham asked us to develop a brand message and visual expression that communicates the sophistication, strength, and humanity it feels embodies the firm.

Maxwell Graham printed logo

Problem Solved

So, we got to work. We created a brand from the ground up. We designed a new digital presence where all its website content could not only live but shine. The pages were bolder and brighter, featuring large-scale imagery within a flexible design system. The lush grandeur of forest—stunning and unique for a law firm’s home page—revealed the partners’ love for the outdoors; the hiking footage reflected the often-challenging journey of hiring legal counsel. We crafted brand videos, collateral, signage, and even a thank you wine label that mapped back to the brand’s foundation.

Behind the scenes of filming the video
Behind the scenes photo of filming the video

Dramatic Results

Maxwell Graham found in Electric Pen that creative partner it was looking for. The website’s new design was vital in making the platform an engaging and intuitive experience. The site and collateral together drove positive interactions, ignited conversation, and positioned Maxwell Graham as a resource of knowledge, expertise, and compassion.

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Maxwell Graham Outdoor Sign: Beautifully lit home with landscaped walkway.

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