WE’D LOVE TO GET TO KNOW YOU.
So let’s chat.

Holistically branding a wine for Millennials

Virtue Cellars

  • Branding
  • Illustration

Virtue Cellars was an emerging, small-harvest wine company in need of a logo and wine labels. Its winemakers took pride in using the whole vine method for producing wine, a process that takes patience, nurturing, and time, but produces less waste than the traditional way.

We saw that the wine consumption habits of its target, Millennial drinkers, were changing as they searched for something different. We tapped into their need for authenticity and a better story behind the label. We used hand-drawn imagery to reflect it as handcrafted wine, speaking to affordable luxury with an emphasis on being local.

Virtue alternate logos
Virtue Logo
Virtue Wine Label
Virtue grapes illustration
Virtue wine bottle
Virtue wine bottle

View next.

An entrepreneurial law firm raises the bar

+ Next

Thanks!

Electric Pen’s expert tips are headed to your inbox.

Let us know if you have any questions by emailing us at hello@electricpen.com.

You’re one step away.

Enter your email and we’ll send you a PDF with our expert design tips.

We value your privacy. We won’t share your information. Period. Electric Pen will only use the information you provide to contact you for this PDF download and occasional updates on our services and insights. You can unsubscribe at any time. For further details, please read our Privacy Policy.