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Boosting the appeal of attorneys

Helsell Fetterman

  • Marketing
  • Copywriting

The Challenge

Helsell Fetterman, a Seattle-based law firm, brings a less stuffy, more lighthearted approach to its client relationships. The attorneys deliver top-tier professional service, and in a way that makes the process pleasant and even fun. The firm came to Electric Pen with a desire to encourage people to think differently about how working with attorneys can be.

Problem Solved

To connect its people strategy with its business strategy, we first defined the firm’s unique personality to form a clear vision of the new brand. Our team then got to work creating Helsell Fetterman’s inaugural print advertising campaign. Concepts paired eye-catching, stylized visuals—of images unexpected in legal advertising—with witty headlines. We calibrated our creative efforts to C-level professionals and reached them through business journals and lifestyle magazines.

Dramatic Results

The ads garnered accolades, sparked laughter, and brought in clients. Our strong partnership continues to be built on mutual trust and an understanding of that fine line between being disruptive for the sake of attention and well-branded humor.


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Knowing what’s next to hook them now

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