Reimagining the Cyber Security Narrative
InsightCyber
- Branding
- Website Design
- Marketing
The Problem
InsightCyber, a new player in the cyber security sector sought to distance themselves from the prevalent doom and gloom narrative in the industry and to express a different narrative. InsightCyber aimed to project a brand identity that had positivity and purpose while showcasing the benefits of their cutting-edge solutions. We took on the challenge to reinvigorate and build out InsightCyber’s look, leveraging their existing logo design while crafting an inventive look for their brand identity and website.
Problem Solved!
We adopted a design approach that defied the industry’s negative stereotypes. The central focus was on celebrating the positive outcomes and benefits that InsightCyber’s solutions offered. We introduced 3D illustrations to the mix, offering a visually captivating and unexpected layer to the design. These dynamic visuals not only added depth and interest but also symbolized the multi-faceted and evolving nature of cyber security.
We opted for bright colors and gradients that radiated positivity and energy. The vibrant hues paired with whitespace created a balanced look that resonated with InsightCyber’s desired identity.
We worked to seamlessly integrate the new brand identity into InsightCyber’s website, infusing the site with a fresh and engaging look. The homepage showcased a hero section that encapsulated InsightCyber’s cutting-edge approach. Throughout the website, the brand mark from the logo served as a consistent design element, unifying the visual experience and reflecting the brand’s essence.
InsightCyber emerged with a renewed identity that highlighted the benefits of their solutions and showcased their commitment to proactive cyber security.
