![](https://electricpen.com/wp-content/uploads/2020/07/Paratex_Van_v2-1_Right-scaled-e1599592563994.jpg)
Tackling a pest control problem
Paratex
- Marketing
- Branding
Paratex, a 100-year old pest prevention company, wanted to modernize its logo. The business valued its longevity and tradition but needed to portray a professional presence that better resonated with customers.
For the new logomark, we designed an abstract insect within a yellow circle, the color of caution. We landed on a font that was bold and contemporary, with the subtext a condensed contrast. Paratex placed the new logo on its company trucks—which served as large mobile billboards—and social media platforms.
![Paratex Brand Mood Board](https://electricpen.com/wp-content/uploads/2020/07/Paratex_BrandRevision_Options_R1-1-scaled-e1599755902614-1320x557.jpg)
![](https://electricpen.com/wp-content/uploads/2020/07/Paratex_Billboard_Mockup-1-scaled-e1595884948412-1024x662.jpg)
![](https://electricpen.com/wp-content/uploads/2020/07/ParatexBrandGuidelines_GIF-1.gif)