A family-held commercial real estate business, Rosen Harbottle’s primary advantage had always been its deeply personalized client service. But having been in business for 30 years, Rosen Harbottle’s brand had not changed in ten and was out of sync with those now running the company. This new era called for a fresh face to reflect the future of commercial real estate. The firm wanted to rebrand itself and saw this as an opportunity to revitalize its long-standing values of inclusivity and collaboration.
The goal of our rebranding was to create a modern, but realistic, image of Rosen Harbottle. We needed to show a new facet to this dynamic and evolving business. Because building and supporting relationships with its investors, brokers, and tenants is the foundation of Rosen Harbottle’s business, we constructed the brand around the message “Partners in Success.”
We created a powerful logo that aligned to the new branding, crafted a suite of corporate collateral, and redesigned the concept of a commercial real estate website. Traditionally, sites for commercial real estate firms are somewhat laborious to navigate, forcing visitors to sift through layers until they eventually arrive at what they want. For Rosen Harbottle, we developed an easy-to-use website for tenants and brokers to immediately—from the homepage—do a quick, targeted search for properties.
Its redesigned website delivers both Rosen Harbottle and its customers a first-rate digital experience by providing an intuitive way to search, find, and sell commercial properties. Rosen Harbottle’s new system of communication tools, with rich, sophisticated imagery and content, gives a sense of pride to and enables efficiency for its internal team.
To WOW your audience and incite action, you must show your best work. A customized presentation can make your information clear and concise while holding the interest of those who may have other distractions. If you need a simple deck (12 pages or less), we can build or up-level one. We’ll use images, a striking color palette, stylish typography, and design elements to create something that people will remember.
Your customers should be able to look at it and immediately recognize your business, and not confuse it with another similar one. We will design your custom postcard mailer to complement your brand so that recipients can quickly identify your business and keep your company and offer top of mind.
We’ll perform a social media audit to see what’s working for you and what can be improved upon. We will create graphics to unify your look across three platforms, including cover and profile images, aligning your social media with your overall brand. A cohesive look enables people to quickly identify your business and keep you top of mind.
While your content is certainly valuable, without a strong email design, it simply won’t be read. The design element is what allows your customers to navigate the content the way you intend, catch their attention, and entice them to keep reading. We will build your email template to enhance your message and readability with a professional, responsive design compatible with all mobile devices and many email platforms.