Rosen Harbottle, a commercial real estate firm, wanted to rebrand and position themselves as the premier choice in the Puget Sound. They were looking for a cohesive way to communicate their brand to three distinct audiences – investors, brokers, and tenants. And they needed a streamlined system for their internal team to share collateral with them. In business for 30 years, their brand had not changed in ten and was out of sync with those now running the company.
A comprehensive audit of Rosen Harbottle’s previous marketing and collateral helped us shape their new brand message and was an early step for launching the process. Because building and supporting relationships with their investors, brokers, and tenants is the foundation of Rosen Harbottle’s business, we constructed the brand around the message of Partners in Success.
The cornerstone of any brand identity is a logo. We created a powerful logo that aligned to the new branding, crafted a suite of corporate collateral, and redesigned the concept of what a commercial real estate website could look like. Traditionally, sites for commercial real estate firms are somewhat laborious to navigate, forcing visitors to sift through layers until they eventually arrive at what they want. For Rosen Harbottle, we developed an easy-to-use website for tenants and brokers to immediately, from the homepage, do a quick, targeted search for properties.
Today, their redesigned website gives both Rosen Harbottle and their customers a first-class digital experience by providing an intuitive way to search, find, and sell commercial properties. Rosen Harbottle’s new system of communication tools, with rich, sophisticated imagery and content, gives a sense of pride to and enables efficiency for their internal team.